A glass display is the most effective retail showcase to exhibit high-end merchandise. Although tables can be used for retailers, display tables are a better option for individual homes, as limited access are attributable to homes. Regardless, both options are easy to clean and maintain, given their versatility. Customer perception and visible merchandise surveying increase engagement when choosing the proper display in any business or home.
The most common retail display type is the standalone point-of-purchase (POP) display that is not a part of standard aisle shelves. Typically, POP displays appear in the middle of a store to become “action alleys” or any spacious store component that can be carefully monitored. POP displays include banner stands, dump bins, entryway, freestanding, gondola displays, glass display cases, and window displays. Clip stripes, display tables, header cards, endcap displays, garment racks, mannequins, and shelf talkers also optimize in-store customer experiences to amplify sales.
- Banner stands: announcement or promotional signage that encourages in-store traffic
- Clip stripes: hooked vertically hanging strips to add extra product space or to present cross-merchandising options
- Display tables: a great option, especially for jewelry, to organize products by theme or type
- Dump bins: giant bins that are strategically placed that contain individually packaged products to provoke impulse buying
- Endcap displays: prime product set-up at the end of shelves
- Entryway displays: for attention-grabbing impulse buying upon entering or leaving the store
- Freestanding displays: 360-degree customer interaction that provides a better appearance than dump bins
- Garment racks: usually used to organize clothing and have been installed by circular or lines arrangements
- Gondola displays: adjustable large two-sided shelving units made from either pegboard or steel frames
- Glass displaycases: also available in plastic, branded or high-end products require access from an employee to access
- Header cards: additional information inserted next to product pricing to assert discount or sale pricing
- Mannequins: lifelike on-person visualizations
- Shelf talkers: also known as hang-taps are another form of promotional signage to guide customers to point-of-sales within the store
- Window displays: also called window dressings, window products present some in-store promotions and products to encourage in-store foot traffic
Glass retail displays or tables are notable for organization and security that minimizes product loss and prevention strategies. Some added glass elements include lamination, smash-and-grab attack prevention, or UV-bonded tempered glass. On top of organization, merchandising and inventorying alongside appealing showcasing are made easier. Furthermore, glass cases and stands are a timeless retail component that never goes out of style, meaning significant return on investment (ROI) for any business.
With glass, décor can be feasibly implemented to signify branding and personalization. Design revisions and promotional updates can be quickly changed to the back or top of the glass casing. Back-painting and silk screening can be embedded to apply any logo, pattern, or shape to emphasize branding. Additionally, laminated or tempered glass can be cleaned with a gentle cleaning solvent and a soft cloth. Unlike acrylic or plexiglass, the cleaning will not leave any clouds, scratches, or stains. Therefore, minimizing maintenance with a visible clean-cut organization that favors the customer experience is a retail must-have!
Paul is an content marketing strategist and serial entrepreneur.