Hello Friends, Today, we are going to discuss Meaning, examples, and benefits of Strategic Vision. We already write some articles about Strategic Management: Meaning, Features, Importance, and Levels. It is a series of comprehensive guides for the establishment of entrepreneurship ventures. If You don’t know about the strategic management, Please read once on our Blog. Let’s start with some basics of the Strategic Vision
Introduction to Strategic vision
A Vision statement outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria.
Let’s go with some popular Definitions of strategic Vision.
“Description of something (an organization, corporate culture, a business, a technology, an activity) in the future”.Kotter
Mental perception of the kind of environment an individual, or an organization, aspires to create within a broad time horizon and the underlying conditions for the actualization of this perception.EI Nakami
A Vision Statement defines what your business will do and why it will exist tomorrow and it has defined goals to be accomplished by a set date.
A Vision Statement takes into account the current status of the organization and serves to point the direction of where the organization wishes to go.
Examples of Vision
Let’s read some most popular company vision so you will make some vision for your company.
Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.Amazon
To bring inspiration and innovation to every athlete* in the world.(*If you have a body, you are an athlete.)Nike
To become the most successful premium manufacturer in the car industry.BMW
Benefits of Vision
- Good visions are inspiring & Exhilarating (generate excitement)
- Good visions help in the creation of a common identity and shared sense of purpose.
- Good visions foster risk-taking and experimentation.