Outranking your competitors on Google can seem like an impossible task at times, especially if you’re a smaller company with fewer resources to dedicate to your SEO campaign. The good news is that there are some tried and true ways from SEO Agency – Abstract Digital New Zealand to get ahead of the competition, and they require surprisingly little in terms of time or money. Read on to find out how you can get an edge on your business rivals and outrank them on Google!
1) Domain name
Every entrepreneur knows that one of the most important aspects of starting a business is getting ranked at the top of Google. This can be difficult and time-consuming, but it doesn’t have to be! Below are three tips to help you outrank your competitors on Google’s first page for relevant searches.
Make sure you include your keywords in the title and URL of every web page you make. Have a blog where you’re posting content related to your keywords and linking back to relevant pages on your site with targeted text links in your blog posts. If any video content is created, make sure it has keywords in the title, description and tags.
2) Keyword research
It’s imperative that you take the time to figure out what keywords your competitors are using. Keyword research will help you identify what words or phrases people search for when they want the same type of product or service that you offer. This can help you get an edge on them, because they will not be paying attention to these words and phrases! These are also the words and phrases that other companies with a similar business model as yours will be searching for in order to make their website rank higher in SERPS.
So, with all of that being said, where do you start? First and foremost, use a tool such as SEMrush to see what keywords your competitors are targeting in their advertising. These tools will also show you how much they are paying per click for those search terms so you can estimate how expensive it might be to outbid them on certain keywords. Other good places to find new keyword ideas is through niche forums like Warrior Forum and Reddit’s small business forum (you can’t view threads unless you have an account). Both forums are full of great information about small businesses from people who have been in your shoes before. Just make sure to pick up some link building tricks if your plan is to outrank these businesses!
3) Quality content
It’s almost guaranteed that you’re up against competitors. The only way to stay ahead of them is to get your site above theirs in Google search results. And while there are many SEO companies that promise to do the job for you, it can’t hurt to arm yourself with the right tools and knowledge on how to better optimize your site and content.
There are a number of things you can do to help improve your website’s SEO, but we’ll go over 3 basic ones here: post new content frequently (no less than 1 post per week), make it readable and engaging, and include social media sharing buttons for each page. These will all go towards helping your site rank higher in search results—but don’t expect instant results.