Modern-day entrepreneurs have brilliant and innovative business ideas for startups. To take those ideas off the ground, they need funds, a lot of them. But, finding funds is probably one of the toughest things every business owner experiences. As startups only have a mission, vision, and a theoretical approach towards a better goal, they involve risks. These risks often overrun the expectancy of rewards that investors can get by investing in startups.
Making investors invest in startups is the responsibility of business owners. They need to portray their business ideas in an exciting, rewarding, and compelling way to attract investors’ attention.
Potential funding can come from friends, family members, angel investors, and sometimes capital firms. However, the practical journey to finding lenders and convincing them to invest needs some definite strategies. Learn about some of them from the article.
Startups without a solid and robust business plan are like a ship without sails. When entrepreneurs approach investors without a promising business plan or a weak draft plan, it shows their business is at risk. This usually deters investors from connecting with the company.
Therefore, what business owners need to do is demonstrate business goals and objectives to the investors. Prove to them how the company is ready for challenges with its in-house expertise.
Getting in touch with plenty of investors is the easiest when entrepreneurs visit tech events. Promising events and conferences like LEAP in Saudi Arabia hold a pool of interested investors who are eager to donate funds to startup companies. Reputed event organizers ensure that startup companies get a chance to go face-to-face with prominent investors in the industry.
Besides that, in these events, startups also get a chance to pitch their business ideas to a gallery full of eager professionals, not to one or two investors. It vastly increases the chances of your company getting a funder to progress professionally.
Although it is time-taking, it will likely deliver results if worked on properly. Presenting a personalized pitch to investors is a solid strategy for approaching them. For example, if you are aware of any particular executive who is about to attend the event, make sure you do the homework to impress them.
A little bit of research and background checks can make you understand the investor’s priorities. In that way, you can approach with a personalized pitch.
Investors shortlist companies based on how focused, transparent and scalable their business models are. Before approaching an investment, ensure that your company has a detailed business model that shows forecasted growth along with the roadmap to reach there.
Put particular emphasis on existing financial and market issues that might be informative for the lenders. The business model must be able to prove how it will help and guide the company to a better position in the coming days.
Investors that invest in startups assume risks regardless of how big or small your company is. The only thing that drives them to put money into your company is the expectation of a reward tomorrow. Entrepreneurs must be prepared enough to hit the right point, which convinces them of a better outcome. That is the only road to getting an investment.
Paul is an content marketing strategist and serial entrepreneur.