How do digital ads work?

An ad’s purpose is to inform and persuade the viewer to take action, whether it’s clicking through to the website or making a purchase. But with so many ads, how do you know which ones will work best for your business? We’ll discuss the different types of digital ads and how they work. We’ll also discuss some tips for creating effective ads to help you reach your target audience.

What are digital ads, and how do they work?

Digital advertising is a broad term that covers any form of marketing that uses electronic devices, such as computers, smartphones, tablets, and game consoles. It includes internet banner ads, social media ads, online video ads, and more.

Digital ads are created using various software programs and tools, such as Adobe Photoshop, InDesign, and Illustrator. Once the ad is designed, it’s placed on a website or app where potential customers can see it.

By clicking on a digital ad, customers are directed to the advertiser’s site, where they will find more info about the advertised product or service. Advertisers also have the option to track how many people have seen their ad and how many have clicked on it. It helps them gauge their ad campaign’s effectiveness and make necessary adjustments.

Types of digital ads

The following are some of the most prevalent types of digital advertisements:

Banner ads 

Banner ads are rectangular images or text ads on websites and apps. They can be static or animated and are often clickable, taking users to the advertiser’s website or landing page.

  • Pros: Banner ads are one of the most common digital ads, so they’re familiar to users and easy to create. They’re also relatively affordable and can be targeted to specific audiences.
  • Cons: Because banner ads are so standard, users have become accustomed to ignoring them. Ad blockers can also easily block them, which means potential customers may not see them.

Social media ads

Social media ads appear on platforms like Facebook, Twitter, and Instagram. Images, video, and text-based ads can take many forms.

  • Pros: Social media ads are highly targeted to reach the right audience effectively. They’re also relatively affordable and easy to create.
  • Cons: Social media platforms have strict guidelines for what types of ads are allowed, so you’ll need to make sure your ad complies with their rules. Additionally, social media users are typically more resistant to advertising than users of other types of websites.

Video ads 

Video ads are short clips you can play on websites, apps, and social media platforms. You can use them to promote products, services, or brands, and they are often clickable, taking users to the advertiser’s website or landing page.

  • Pros: Video ads are highly engaging and can effectively reach potential customers. They’re also relatively easy to create and can be targeted to specific audiences.
  • Cons: Video ads can be expensive to produce and may require specialized software and equipment. Additionally, they may not be viewable on all devices, limiting your reach.

Finding the right ad type for your business and your target audience is critical.

Tips for creating effective digital ads

Now that you know the different types of digital ads, here are some tips for creating effective ads and campaigns:

1. Plan your ad strategy for the year ahead

As we move towards Q4 for 2022, it’s essential to start thinking about your digital advertising strategy for the remaining year leading up to the festive season and beyond. What objectives do you want to achieve? What platforms will you use? Who is your target audience?

2. Keep your ads relevant and targeted

To be successful with digital advertising, it’s essential to ensure that your ads are relevant and targeted to your audience. This means using the right keywords, targeting the right demographics, and ensuring your ads are placed on websites your target consumers visit.

3. Use engaging visuals and compelling copy

Your ad should be eye-catching and visually appealing while also containing compelling copy that speaks to your target consumers. It’s more effective when you keep it simple. Don’t try to cram too much information into your ad. Please stick to one key message and ensure it’s clear and concise. Remember, you have a split second to grab someone’s attention, so make it count!

4. Take advantage of retargeting

Retargeting is a great way to reach consumers who have already shown an interest in your product or service. By placing ads on websites that they visit after leaving your site, you can increase the chances of them coming back and making a purchase.

5. Use social media advertising

Social media platforms like Facebook, Instagram, and Twitter are great places to reach potential customers with your ads. There are well over 2 billion active users on social media, so there’s an excellent chance that your target consumers are spending time on these sites.

6. Monitor your results and adjust accordingly

It’s essential to regularly monitor your ad campaigns to see how they are performing. Are you meeting your objectives? If not, make adjustments to your targeting, copy, or visuals. By constantly testing and tweaking your ads, you can improve your results over time.


Digital ads can be an effective way to promote your products or services. However, there are some things you need to keep in mind to create effective ads. Make sure you keep your ad simple, use strong visuals, target your audience, and test different ad versions. Also, avoid using too many ad blockers and ensure your ad complies with social media guidelines. By following these tips, you can create digital ads more likely to catch users’ attention and convert them into customers. Click here to learn more about digital ads.

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