How to Hire a Digital Marketing Agency

Are you ready to take your digital marketing to the next level? You’ve finally got the budget to hire a digital marketing agency, but you don’t want to go with some fly-by-night firm. You want a reputable agency that can get you the results you need for a price you can afford.

But how can you find such an agency? It helps to shop around a little bit, comparing some different agencies, their services, and their price. Ask agencies you meet with about the tools and strategies they’ll use to meet your marketing goals, and what results they can promise. While a smaller agency can give you everything you need, a larger agency with more experience might be the best choice. And, of course, you should choose an agency you can afford – but don’t let price be the only decisive factor when it comes to choosing a digital marketing firm.

Know What You Need

Before you start shopping around for digital marketing agencies, it’s important to know what you need from the agency you’ll ultimately choose. For one thing, not every digital marketing agency offers every digital marketing service. Some specialize in search engine optimization (SEO) for example, while others might specialize in content marketing or pay-per-click (PPC) advertising. If you onlly want to beef up one aspect of your company’s digital marketing, you can go with an agency that specializes in that aspect. But if you want to overall your digital marketing strategy as a whole, you should go with a full-service agency.

Compare Some Different Agencies

It’s important to shop around for a digital marketing company that will meet your needs. Investigate a company’s social media presence and reputation before you consider them seriously. A company that never updates their own social media or has a poor online following is one that you shouldn’t trust with your own social media marketing. The same goes for reviews – poor reviews from past clients indicate that an agency might be a bad fit.

Ask About Their Tools, Strategies, and Results

You don’t want an agency that will use outdated marketing strategies, especially because what works in digital marketing can change rapidly thanks to updates in Google’s algorithm and other changes. Do a little research into the latest digital marketing tools and strategies so you know what to ask about when you’re meeting with digital marketing agencies. You need to make sure they’re using the most up-to-date marketing methods and tools, such as Google Analytics or Ahref for keyword research. 

You’ll also want to ask what results the firm can provide for your company. While a reputable firm would never promise increased bottom-of-the-funnel results, they should be able to lay out their strategy, give you a time frame for improvement, and let you know how much everything will cost.

Choose an Agency with Experience

When you’re shopping around for a digital marketing agency in Miami, FL or elsewhere, it’s important to choose a firm with experience. Sure, experience isn’t everything, and a successful digital marketing agency is one that keeps abreast of evolving requirements in the digital marketing space. But marketing can be more of an art than a science, and the more years a team has spent in the industry, they better they’re going to be at finding just the right strategy to bring in more customers.

A Larger Team Might Offer Better Service

Many digital marketing agencies work with small teams, but if you can afford it, a larger agency with a larger team will offer you better service. A larger team means more hands on deck to handle your marketing needs, and it means more collective years of experience to bring to the table. A larger firm will be able to handle your marketing tasks in a timely manner, without making employees rush to meet least-minute deadlines. They’ll have more access to subject matter experts, so you’ll get better service. And you shouldn’t expect any difference in customer service – a larger firm should be able to assign you a dedicated customer service rep to handle your questions and meet your needs.

Make Sure Their Pricing Is Fair

While your budget is always going to be a consideration, you shouldn’t choose a digital marketing agency based on price alone. As with most things, you’re going to get what you pay for in a digital marketing agency. Pricier agencies have the budget to be more generous in their services, and can typically offer a higher quality of marketing services, so don’t go with the cheapest option just because they’re the cheapest. Consider all of the factors at play, not just price.