After initially debuting as a social app for short videos and lip-syncing, TikTok has become a fantastic entertainment tool. But in terms of video services, it has now proven to be a big success. The user base of TikTok was underrated and thought to be mostly “Young,” however recent research has revealed that about 38% of users are over the age of 30.
As a brand, you might be unsure where to market your business on TikTok. The answer is “Yes.” TikTok had 1 billion downloads in 2019, demonstrating the breadth of audiences you may reach.
Your brand may reach many people by using great influencers like Charli D’Amelio, Khabby Lame, Bella Poarch, and many others. On average, more than a million consumers watch the material of these top content producers daily.
How does TikTok Work?
TikTok is an entirely video-based network where content is created by artists, who then upload inspiring, trending or renowned dialogue films for users to TikTok views. The video is about 15 seconds long, but with cooperation, it may go up to 60 seconds long.
TikTok’s video editing feature, which lets you apply filters and effects to the videos, is one of its best features. These add a little extra flair and keep the interest of your audience.
How to add effects and filters to videos for TikTok
It would be best to start by making a video on TikTok to add filters and effects.
- To create a video, click the “+” in the center.
- You will see the choice of filters on the right side of the screen. It will open a pop-up menu after you click it.
- You may now scroll down and experiment with different filters until you find the one that works best for you (for example, portrait, meals, events).
- Select the filter you want by clicking it.
- You may now change the contrast and brightness using the slider at the bottom.
- Once finished, you can stop applying filters and effects to your TikTok movie by clicking the stop button on the left side of the screen.
Why should your company utilize TikTok for marketing?
Become Familiar with the Program
We’ve already talked about how TikTok has a sizable user base and how you can use it to make a brief but compelling video that can be further modified using filters to showcase the best of your items.
The main driving force behind TikTok is trends. In light of this, your company must also adopt this strategy. Produce something that will catch your audience. The likelihood that the algorithm will place your postings at the top increases as more users interact with and cooperate with your movies.
Choosing the Right Audience
TikTok is a massive daily user base platform, but businesses must determine which demographic is most interested in their products. It might be necessary for you to invest some time in audience research. A brand might benefit significantly from hashtags by adding relevant ones to its specialty—technology, footwear, cosmetics, etc.
There is a good possibility that familiar users who search for these will find your material. Once you know your target market, you can begin putting your ideas into practice while creating content.
Cheap prices and competition
As was already noted, many marketers mistakenly think that TikTok is a Teens-only app. Because of this, many brands are hesitant to market on TikTok, which you may exploit to your advantage.
The opportunity for companies on TikTok right now is very significant because of the lack of rivalry and the low cost of creating content linked to products or advertising them.
A connection between audiences and the brands or influencers they follow is essential. Being constant with your material is the best way to accomplish this. Making sure that people see your material every day when you’re just starting is essential if you want them to engage with your business and product.
Regular posting will help your posts rise to the top and increase TikTok followers who view your material. Your brand will become more well-known, and sales will also increase.
Monitoring Your Progress
The greatest thing to do is to monitor your success if you are a brand or firm in any industry trying to apply marketing techniques. TikTok analytics help you develop your brand and determine whether your plans and methods are effective.
Due to the large number of people interacting with the postings regularly, TikTok may be the most incredible platform for marketing your company. TikTok made $4.6 billion in sales in 2021, a 142% increase from the previous year. By the end of 2021, there were approximately 1.2 billion users, and 1.5 billion users are anticipated by 2022. These are some of the factors that now place it among the best platforms for your business.
Paul is an content marketing strategist and serial entrepreneur.