SEO is the process of enabling your online content to increase visibility in search engine rankings. It does that by making your content to appear among the first contents as more and more people search information and products in google. This is important because it makes you know the position of your content in google. It also enables you to predict the number of people who will click to visit your page.
PR on the other hand is the practice of managing and disseminating information from an individual or organization to the public with an aim of affecting their public perception. It may involve an individual or organization getting more attention from their audiences using topics that most interest the public and items that do not require direct payment.
The two used to operate separately but with time, the importance of the two working together was discovered. An optimized content fully depends on promotional efforts. That is because the content needs to be exposed to a large audience for it to rank higher.
For that reason, creating a dual partnership between the two has a positive impact in improving business marketing and position. They can help a business have a higher rank through the following.
It Boosts Your Credibility
Contents that appear at the top of google are always considered as high quality and most customers prefer them over the others. Appearing on the first page of the google page makes your content to be trusted by the majority of the audience. That will help attract more people to visit your site.
You can continue spending more time to add more content to your site. You can also increase your search speed and researching keywords because of the added traffic to your site. That will in turn help your site to rank higher.
It Doesn’t Cost Anything Much
SEO doesn’t cost anything like other marketing strategies. It will scroll to your site several times in a day helping you to promote your useful content and assisting you to find new customers for your site. Because it doesn’t cost anything, you can allocate much of your time to review your contents. You will get to know your contents that are better than others and make the necessary improvements. By that, your site will gain a higher rank in the google.
It Promotes Content Marketing
Exposing your content to a larger audience makes many people aware of your site. Even the existing audience that never used to visit your site may change their mind and start visiting your site when you continuously expose your content to them. They may gain interest in wanting to know what is going on in your site.
The only thing you need to do is to make sure your content is of high quality and has the optimized keywords. With that your content will be exposed to a larger audience and will appear several times at the top of good. That will make your site rank higher.
It gives you a Competitive Advantage
Ranking on google is very competitive. You may see your site being ranked at the top and the next minute it is down. That is because site owners continue to post more quality contents every second and minute. If they are of better quality than yours then you will be automatically below them.
That competitive nature will not allow you to be relaxed. You will always be checking on your content and looking forward to making quality improvements to beat your competitors. You will also look at your competitors’ contents to find out what makes them to be ahead of you. You can analyze both their strengths and weaknesses. Also, ensure your site loads faster than them as that also attracts an audience who have no patience for waiting for some time for a site to load.
All these will make you always work towards providing the best possible content and user experience which is a key in making you rank higher.
Gaining a higher rank in Google is not an easy task. Even moving up by one step will require a lot of effort. It will require both your time and effort. You can also achieve a higher rank through link building. Click here to gain more information that will help know the quality of the link to present.
Suman(Kul Prasad) Pandit is a graduate from Tribhuvan University with four-year experience in corporate and start-up sectors in UK and USA. Being a responsible & sustainable business enthusiast he is dedicated to business education to solve problems in entrepreneurship and business growth.