In business people are always looking for ways to upsell you. That’s just the way it is. But just because we know this to be true, it doesn’t mean that what we are being sold is always necessarily against our best interests.
For example, if your SEO agency is trying to sell you on the idea of running some PPC ads while your SEO kicks in, are you being ripped off or is it actually a very good idea that you can benefit from?
Read on and let’s take a closer look…
How long does SEO take to ‘kick in’?
SEO can be transformative, make no mistake. But it can take a little while to properly ‘kick in’ and you start seeing a return on your investment.
On average, an SEO campaign can take anywhere from 3 to 6-months before it really starts to pick up any momentum. Assuming you hired a competent SEO agency and you are investing well, within 12-months you should almost certainly be making a healthy return on your investment.
Remember: these are averages. There are so many variants that can impact your chances at success – and indeed how long it takes to get there.
In any case, you won’t be making your money back in a flash.
Is it worth doing PPC in the meantime?
If you have the budget available and you are working with a reputable digital marketing agency that has a reputation for success, then yes. It is absolutely worth doing PPC while your SEO takes hold.
Many business owners make the mistake of trying to choose one or the other; or to define “which is best”. The reality is, both are excellent digital marketing methods (among many others), and they can be even more powerful when combined.
SEO is more sustainable and great for the long-run. However, PPC is awesome when you want relatively fast traffic – particularly if pushing a certain promotion or new product launch.
Is it common practice?
Don’t panic. If your SEO agency is offering you PPC as well, then it is typically a good sign. That they understand the benefits of working on multiple digital marketing strategies at once should fill you with confidence.
For example, this agency offers digital marketing services in Dubai. They offer SEO, PPC, and social media marketing (to name a few). The fact that they have over 500+ positive reviews on Google stands testament to their abilities.
In other words, it is possible for a digital marketing agency to offer multiple strategies and deliver superior results.
So, in conclusion, if you are worried that you might be being ripped off because your marketing agency wants more money out of you, don’t stress. Simply ask them for more information. Why do you need it? How can it benefit you? And will it have any impact on your SEO?
Understandably, if you are new to doing business with them and you have yet to see any results, investing more money might feel like an unnecessary risk. In which case, refer to their social proof and case studies for some confidence. If they’ve done it time and time again and succeeded with other clients, there’s a good chance you’ll be OK as well!
Suman(Kul Prasad) Pandit is an accomplished business professional and entrepreneur with a proven track record in corporate and start-up sectors in the UK and USA. With a focus on sustainable business practices and business education, Suman is highly regarded for his innovative problem-solving and commitment to excellence. His expertise and dedication make him a valuable asset for businesses seeking growth and success.