If you’re in business and use Instagram, you probably know the value of Instagram Stories. It’s a fun way to engage with your audience and get them excited about what you do.
Instagram Stories ads have been around for a while now, but they’ve yet to reach the same level of popularity as video ads or other types of promoted content. This is understandable — after all, video ads are probably more expensive than Instagram story ads because they have to be viewed in full-screen format rather than in a post-like format.
However, there are still some ways to promote your brand through Instagram Stories ads that don’t require any extra money or effort on your part. Here are some ways:
- Instagram Story Ads
Instagram Ads are a great way for businesses to get their message out there without having to pay for every single ad view. They’re also a great opportunity for businesses with strong followings on other platforms like Facebook or Twitter, as well as those who are looking for targeted audiences.
- Instagram Influencers
Influencers can help promote your brand by building up their follower count and being able to promote your products through them. You need an influencer that has following on both Instagram and Twitter, so they can build up their followers on both platforms as well as in their respective communities.
- Create A Hashtag for Your Brand
One of the best ways to promote yourself on Instagram is by using hashtags and keywords associated with your brand name or product line. If you want people who search for those terms to see your posts, it’s important that they include them in their search queries and follow the accounts that post relevant content. That way they can find you without having to go through all those pesky filters first!
- Make It Personal
People love interacting with brands that they can relate to. When you’re looking for customers, it’s important that you make your ads relatable so that people will want to engage with them. One way to do this is by making sure that the images in your story ads are relevant to the brand or product being promoted – whether it’s food or clothing or something else entirely!
- Include Call-To-Action Buttons
The most popular call-to-actions on Instagram are “Shop Now” links (and it’s not always clear which links came from businesses). You can use these buttons in your story ads as well as other places on your page like bio and post thumbnails so people know where they can buy whatever it is you’re promoting right now!
- Encourage engagement
Don’t just show up on the feed and hope people notice you — tell them why they should care about what you have to say! Showcase stories from your followers, and ask them questions about what they like best about your brand.
Offer exclusives only available on Instagram stories (as well as other social media platforms). This will encourage people to follow or interact with your account regularly because they won’t know when something cool is going live (unless they specifically follow you beforehand).
Suman(Kul Prasad) Pandit is an accomplished business professional and entrepreneur with a proven track record in corporate and start-up sectors in the UK and USA. With a focus on sustainable business practices and business education, Suman is highly regarded for his innovative problem-solving and commitment to excellence. His expertise and dedication make him a valuable asset for businesses seeking growth and success.