5 Tips for Competitive WordPress Sites

WordPress is the world’s number one content management system, with over 455 million websites currently utilizing the WordPress infrastructure. Since 2020, many new digital business tools and services have been created to help small business owners and startups launch their companies and enter the digital marketplace. Having a competitive and functional WordPress site is essential to establishing a successful business with the potential for growth. Your WordPress site will be the digital HQ of your brand and should include all functionality needed to land sales. If you’re considering launching a WordPress site and starting your own business, here are a few tips for building a successful website.

Engaging Landing Pages

Creating engaging and stunning landing pages is one of the most critical aspects of building an effective WordPress site. Your landing pages are any main web pages users land on when they first enter your site. These pages should look good and have a prominent call to action that encourages visitors to navigate further into the site. Landing pages can be your home page or product pages. The overall brand aesthetic of your website is essential as well. While you are building your site, be sure to incorporate intelligent and user-friendly design.

Reliable Site Management

Building a functional and aesthetically pleasing WordPress site can seem challenging to those without experience in web development. However, some groups like Nexcess offer managed WordPress hosting services that take over all of the complex technical aspects of building your site so you can focus more on business development. The team of WordPress professionals at Nexcess will constantly monitor your site and automatically update your site and plugins when needed. This team will also perform regular testing to ensure your plugins and new functionality are not slowing down your site speed. With a team like this managing your site, you won’t need to worry about many of the technical aspects of your WordPress site, as rest assured it is being monitored and optimized from the backend.

Site Security

The security of your website is essential, especially if you intend to store customer or company data. Though IT security can seem daunting, it is an essential service included with managed WordPress hosting. Nexcess offers “always-on monitoring plus premium tools including iThemes Security to keep you constantly protected.” Automatic SSL certificates and constant malware monitoring will help keep your site secured 24/7. Backups of your site data are also always stored in the event of a server failure, so you never lose traffic or data due to server issues.

Strong SEO and Marketing

Any business owner will tell you that marketing is essential to your company’s success. Today, more consumers are online than ever, making tools like social media, emailing, and mobile platforms critical to the marketer’s toolbox. Reaching your customers and potential new clients directly through social media and other platforms is crucial to building and establishing your brand. Search engine optimization can also help startups gain traffic and conversions to their new sites. If your site struggles with SEO, try creating a blog section to add unique and original content to rank higher on google. You can take advantage of many free online marketing and SEO courses while launching and operating your startup.

Scalability and Functionality

As your startup grows, the scalability of your eCommerce site is essential. You may need to incorporate new functionalities to your site as you add new products and services. With the use of managed WordPress hosting, you can quickly scale your site and integrate new features with the help of your WordPress expert team. Scalability is essential for long-term success and fine-tuning your website. Your site should grow alongside your business to support you and your customers.

These are just a few tips for new business owners looking to build competitive WordPress sites that will bring them success. You don’t need to be a web developer to create a stunning and effective eCommerce website.

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