“Are you wi-fi? Cause I’m totally feeling a connection.”
If this is how you start a conversation—oi vey! Do you ever need a good wingman. You know, the one who’s got your back, sees beyond your smitten eyes, is honest to a fault, and is by your side to celebrate each new number and pick you up after every heartbreak.
We all know the value of a best friend, and the same can be said for your direct selling partner.
Building Your Empire
“Do you like Star Wars? Cause Yoda only one for me.”
The out-of-this-world direct selling companies are part of the Direct Selling Association (DSA). businesIts members are held accountable for reputable products, sales and marketing, compensation plans, and clearly communicating the direct selling opportunity. This empowering organization brings a galaxy of like-minded companies together to support industry advocacy, ethics, and resources. Make sure any direct selling wingman you choose flies with this team.
Made For Each Other
“If you and I were socks, we’d make a great pair!”
Finding the perfect match—*ahem* wingman—for you and your business is “pair”amount to business success. Look for a company with high-quality products you’re excited to pal around with. Buy a couple of your favorites and see if they earn a huge high five. The best direct selling fit will have products and a brand you trust implicitly and can’t go without. Think long-term relationship.
“Do we take a class together? It seems we have chemistry.”
With over 30 years’ experience and a legacy of science-backed products, USANA Health Sciences, Inc. is a great example of a strong business partner. From award-winning supplements to its innovative skincare and Active Nutrition lines, USANA takes pride in creating the highest quality products in the world. And with community involvement from Ask the Scientists to USANA Kids Eat and the USANA Foundation, it’s a company you’ll be proud to have by your side for years to come.
Forget Your Wallet
“If I had a nickel for every time I saw someone as beautiful as you, I’d have five cents.”
The best wingman understands the time and effort it takes to chase your dreams. And the last thing they want to do is pick your pocketbook. Getting started shouldn’t be a burden. Look for a company with low start-up fees and inventories. Several companies ship directly from their warehouse, eliminating the need for any inventory above and beyond what you personally use or share.
Stellar product guarantees and return policies are also traits of a reputable business partner. With products to “make life happier, healthier, and more beautiful at home,” Princess House does a wonderful job detailing exact warrantees for each of its products or product lines. Sellers and consumers alike can purchase with confidence knowing they are covered should anything go amok.
The allure of direct selling is you earn based on what you sell. Choose a company that offers fair (but not exaggerated) compensation—and know how and when you’ll be paid. Many companies offer earning opportunities from full-time to casual sharing, and most have performance-based incentive trips and trainings. You decide how much time and energy you want to dedicate. The goal is to feel happy with what you receive in this partnership.
With Damsel in Defense®, for example, every product you sell not only helps to “equip and empower someone, you enable [them] to continue…global efforts to provide housing, hope and a voice to girls rescued from sex trafficking.” It’s a true win/win with a company focused to give back while making the world a safer place for women especially. You can rep this brand by becoming a Damsel Pro and earning commission, or by hosting a party to earn free credit and half-off items. The choice is yours.
Hone Your Assets
“Are you Australian? Because you meet all my koalafications.”
Your wingman is always there to brag about you, support you, even loan you the perfect outfit—and your direct selling partner should too. Training, tools, reports, marketing assets, and resources should be only a click away to help you build your personal brand and share your story.
Some of the tools you can expect are:
Dashboard—an online snapshot of business metrics.
Personal Website—provided by a business to showcase your personal information, story, favorite products, etc.
Links to Share—customized links to share product recommendations and link potential customers directly to your shopping cart to easily earn commission.
Reports—the more you know, the more successful you can be. Find a company that provides customizable reports to access the information you need.
Newsletters—quick blurbs on exciting promotions, incentives, business news, or product information.
Training—both in-person and online education keeps you in the know and always growing. It’s a great way to network with your peers and share best practices with each other.
Conventions—the energy and enthusiasm at a direct selling convention is unrivaled! Get away from it all and focus on you, your team, and your business at this annual event.
“Excuse me, do you have a map? I just got lost in your eyes.”
Much like a good pickup line, knowing what to say and when to say it will drive your success. And your wingman is always there to set you straight.
Ethics in direct selling is top priority for the industry. In a world where questionable companies have hit the documentary scene, it’s more important than ever to be honest, transparent, and authentically you in all your business dealings. A good business wingman will explain how to highlight your business and products in the best light and teach you what you can and cannot say in your market to be compliant. They’ll also have a team of regulatory, legal, and ethics experts to monitor changes, review assets, and keep you in-the-know. Consider them your business heavy hitters to maintain governmental and industry standards.
“Are you a time traveler? Because I see you in my future!”
Finding the perfect direct selling wingman for you and your business is essential to your success. Build a legacy with a relationship strong enough to last a lifetime.
Cindy Yearley Managing Editor
Cindy’s spark for storytelling began with Shel Silverstein poems and continues with a love of all things Edgar Allen Poe. Making connections through writing is her passion. Along with her work at USANA, she has edited multiple books—the last Yin Yang You, co-written by Dr. Mehmet Oz. A quest for never-ending adventure gets her out of bed each day. She craves a good roller coaster, nachos are her favorite dessert, and she loves to bring a smile to everyone she meets.
Paul is an content marketing strategist and serial entrepreneur.