Transactional emails are sent when your program sends emails to confirm new accounts, reset user passwords, or handle billing and invoicing. Because this type of capability is so ubiquitous, there are a plethora of suppliers that provide it. Here’s more about the transactional Email API service and which ones are ideal for organizations.
Details about Transactional email API
Transactional emails are messages that are sent in response to events such as user signups, password resets, and other app-specific events. SMTP (Simple Mail Transfer Protocol) allows you to send transactional emails from your own servers, however, it is much more difficult than it appears.
Not only must you fight with email layout, but you must also follow a slew of delivery requirements to avoid ending up in the SPAM mailbox. The simpler option is to utilize a transactional email API, which handles email formatting, delivery, and other tasks for you.
What Should You Look for in an Email API?
The most crucial factor to consider when selecting an email API is deliverability. To begin, you want to ensure that all of your emails get sent, which represents both API uptime and performance.
Second, you want as few emails as possible to end up in the SPAM folder (this is dependent on the delivery procedures of your provider as well as the substance of your messages).
Aside from deliverability, there are a few API requirements to check for throughout the industry:
- Speed
- Security
- Price
- Ease of use
- Finally, analytics should be mentioned as an optional criterion.
What are some of the best examples of email API services for businesses?
SendGrid
SendGrid, currently acquired by Twilio, is the most well-known email API. Major corporations such as eBay, Uber, Yelp, Spotify, and others utilize this service. It has a solid reputation for on-time delivery and an amazing analytics panel.
It takes Developer Experience extremely seriously as a key participant in the market, with a straightforward API and clean, short documentation. The API offers a free account that includes 100 emails every day, indefinitely.
SendGrid has been chastised for its expensive subscription plans and insufficient assistance for smaller users.
SendInBlue
SendInBlue provides a low-cost, comprehensive Email API service solution for transactional emails. This API also supports SMS messaging and other marketing tools like the website chatboxes.
Most importantly, the email deliverability is scored well; also, the tool package is simple to use and well-documented. Their OpenAPI v3 YAML file may be found here. The API’s free plan allows you to send 300 emails every day.
One disadvantage is the expensive price tag, as well as the presence of the SendInBlue branding in all emails in the Free and Lite plans.
SMTP
SMTP is a dependable relay and email delivery/ Email API service that allows customers to track and transmit large volumes of email. It keeps its market reputation spotless by maintaining high delivery rates and blocking out junk emails.
SMTP also provides lightning-fast transmission, assuring zero latency while optimizing sending in accordance with ISP protocols and benchmarks.
Conclusion
As previously said, there are an infinite number of email API providers to select from, and no two are precisely identical.
The finest email API for your company is one that suits your demands. Email API service that allows you to send to many email addresses or charge per email address rather than every email sent is generally the most cost-effective.
